A cookie is a small text file placed on your computer or device by Our Site when you visit certain parts of Our Site and/or when you use certain features of Our Site.
Our Site may place and access certain first party Cookies on your computer or device. First party Cookies are those placed directly by Us and are used only by Us. We use Cookies to facilitate and improve your experience of Our Site and to provide and improve Our products and services. We have carefully chosen these Cookies and have taken steps to ensure that your privacy and personal data is protected and respected at all times.
All Cookies used by and on Our Site are used in accordance with current Cookie Law.
Before Cookies are placed on your computer or device, you will be shown a pop up requesting your consent to set those Cookies. By giving your consent to the placing of Cookies you are enabling Us to provide the best possible experience and service to you. You may, if you wish, deny consent to the placing of Cookies; however certain features of Our Site may not function fully or as intended.
Our site uses Zendesk to provide online chat facilities.
Our Site uses analytics services provided by Google Analytics. Website analytics refers to a set of tools used to collect and analyse anonymous usage information, enabling Us to better understand how Our Site is used. This, in turn, enables Us to improve Our Site and the products and services offered through it. You do not have to allow Us to use these Cookies, however whilst Our use of them does not pose any risk to your privacy or your safe use of Our Site, it does enable Us to continually improve Our Site, making it a better and more useful experience for you.
We also host our data within a secure CRM system – Zoho. To find out more about the Zoho cookie policy visit : https://www.zoho.com/salesiq/help/portal-settings-gdpr-notify-about-cookies.html
Cookies placed by Us:
| Name of Cookie | Provider | Purpose | Type | Expiration | |
| cookieconsent | amba-uk.com | To track if a user has given consent to place cookies | Strictly necessary | 1 year | |
| downloadAuth | amba-uk.com | This cookie is set when a user fills in the form to access the downloads area, once set they can navigate the pages of the area without further registration. No personal data is stored. | Functionality | 7 days | |
| PHPSESSID | amba-uk.com | Preserves user session state across page requests. No personally identifiable information is stored. | Strictly necessary | Session | |
| _ga | amba-uk.com | Registers a unique ID that is used to generate statistical data on how the visitor uses the website. No personal data is stored. Used by Google Analytics | Statistics | 2 years | |
| _gid | amba-uk.com | Registers a unique ID that is used to generate statistical data on how the visitor uses the website. No personal data is stored. Used by Google Analytics | Statistics | session | |
| _gat | amba-uk.com | Used by Google Analytics to throttle the request rate. | Statistics | session | |
| zte# | amba-uk.com | Saves a Zopim (the live chat software provided by Zendesk) Live Chat ID that recognises a device between visits during a chat session. | Marketing | session | |
Third Party Cookies
The following third party cookies may be placed when using our site.
| Name of Cookie | Provider | Purpose | Type | Expiration | ||
| __cfduid | zopim.com | Used by the content network Cloudflare, to identify trusted web traffic. It does not store any personally identifiable information. | Strictly necessary | 1 year | ||
| __zlcmid | zopim.com | A token set by Zopim (the live chat software provided by Zendesk) to help identify a user’s chat session between page loads. | Marketing | 1 year | ||
| AWSALB | zopim.com | Used to allow Zendesk chat to deliver their service seamlessly from multiple services using a load balancer, the cookie simply records which server cluster is serving you. | Statistics | 6 days | ||
| Vuid | vimeo.com | Collects data on the users visits to the website, such as which pages have been read. | Statistics | 2 years | ||
| collect | google analytics | Used to send data to Google Analytics about the visitor’s device and behaviour. Tracks visitors across devices and marketing channels | Marketing | session | ||
| IDE | doubleclick.net | Used by google Doubleclick to register and report the website users actions after viewing or clicking one | Marketing | 1 year | ||
| test_cookie | doubleclick.net | Used to check if the users browser supports cookies | Marketing | session | ||
| ads/user-list/# | google.com | Unclassified | Marketing | session | ||
| NID | google.com | Registers a unique id that identifies a returning users device. The ID is used for targeted ads | Marketing | 6 months | ||
| PREF | youtube.com | Registers a unique ID that is used by google to keep statistics of how the visitor uses You Tube videos across websites. | Marketing | 8 months | ||
| YSC | youtube.com | Registers unique ID to keep statistics of what videos from You Tube the user has seen | Marketing | session | ||
| VISITOR_INFO1_LIVE | youtube.com | Tries to estimate the user’s bandwidth on pages with integrated You Tube videos. | Marketing | 179 days | ||
Use of information we collect through automated systems when you visit our website
Microsoft Clarity
| _clck | Persists the Clarity User ID and preferences, unique to that site is attributed to the same user ID. | String |
| _clsk | Connects multiple page views by a user into a single Clarity session recording. | String |
| CLID | Identifies the first-time Clarity saw this user on any site using Clarity. | String |
| ANONCHK | Indicates whether MUID is transferred to ANID, a cookie used for advertising. Clarity doesn’t use ANID and so this is always set to 0. | Flag |
| MR | Indicates whether to refresh MUID. | Flag |
| MUID | Identifies unique web browsers visiting Microsoft sites. These cookies are used for advertising, site analytics, and other operational purposes. | GUID |
| SM | Used in synchronizing the MUID across Microsoft domains. | Character Flags |
How to manage cookies in your browser
Most internet browsers also enable you to choose whether you wish to disable all cookies or only third party cookies. By default, most internet browsers accept Cookies but this can be changed.
Use the options in your web browser if you do not wish to receive a cookie or if you wish to set your browser to notify you when you receive a cookie. You can easily delete and manage any cookies that have been installed in the cookie folder of your browser by following the instructions provided by your particular browser manufacturer.
- Google Chrome
- Internet Explorer
- Mozilla Firefox
- Safari (Desktop)
- Safari (Mobile)
- Android Browser
- Opera
- Opera Mobile
If your browser is not listed here, consult the documentation that your particular browser manufacturer provides. You may also consult your mobile device documentation for information on how to disable cookies on your mobile device. If you disable all cookies, you may not be able to take advantage of all the features of this Site.
It is recommended that you keep your internet browser and operating system up-to-date and that you consult the help and guidance provided by the developer of your internet browser and manufacturer of your computer or device if you are unsure about adjusting your privacy settings.
